Not only does the infamous French Lick Resort possess 2 world-class courses designed by Donald Ross and Pete Dye, another 9-hole course and a new par-3 course, they also are the home to this year’s PGA America ‘Merchandiser of the Year’!

Robert Koontz, the head professional at the Pete Dye Course at French Lick, was just named the 2024 Merchandiser of the Year for the PGA America’s resort category, and the linked article provides an excellent background on Mr. Koontz’s career and keys to providing the best merchandise experience to his guests.

He is joined by Morgan Jewell (private club category) and Jason Loomis (public club category) to be recognized as Merchandisers of the Year. Congratulations to Mr. Koontz and the French Lick Resort for this outstanding honor!

Link to PGA America’s write-up on Mr. Koontz.

Link to all of PGA America’s annual awards.